Uni-Cellar

The intelligent buying agent for French wine

Consumers Are Drinking Less — But Spending More

27%

Volume Decline

Low-priced wines lost 27% of volume across top 10 global markets, 2021–2023

€30B

Fine Wine Market

Fine wine market value in 2024 — at the heart of the €1.48T global luxury sector

$5.8B

By 2033

Fine wine investment market growing from $2B in 2024 at a 14.3% CAGR

The Problem: Buying Great French Wine Is Broken

Fragmented Supply

Thousands of producers across Bordeaux, Burgundy, Rhône, and Champagne — with no single trusted gateway for buyers.

Information Asymmetry

Buyers lack the expertise to navigate appellations, vintages, and négociant relationships with confidence.

Price Opacity

En primeur, auction, and direct-from-château pricing are opaque, inconsistent, and exploited by those in the know.

Access Barriers

The best allocations go to insiders — private clients, restaurants, and established merchants. Everyone else is locked out.

Our Solution

Introducing Uni-Cellar

Uni-Cellar is a buying agent that acts exclusively in the interest of the buyer — sourcing, vetting, and acquiring French wine at the best available price and provenance.

No Inventory Risk

We don't hold stock — we source on demand, eliminating capital lock-up entirely.

Fiduciary Model

Fee paid by the buyer, not the producer. Pure alignment of interest.

Insider Access

Allocations typically reserved for trade insiders — unlocked for our clients.

How It Works

A streamlined, fiduciary process that puts the buyer's interest first — from initial brief to bonded cellar delivery.

Why Now

A Market in Correction Creates Opportunity

Prices Fell 11%

Fine wine prices declined across major regions in 2024 — creating a buyer's market for those with access and expertise.

Vintage Value Hidden in Plain Sight

Older vintages (2010–2014) are outperforming new releases. Identifying that value requires exactly the expertise Uni-Cellar provides.

Scarcity Driving Premiums

France exported €10.9B in wine in 2024 despite a historic -23% production drop. Supply is tightening; well-sourced bottles command a premium.

Business Model & Revenue

How We Earn

8–12%

Buying commission on transaction value, paid by the client

Retainer

Annual fee for ongoing cellar portfolio management and oversight

Partnerships

Preferred access agreements with select négociants create sourcing moat

Growth Trajectory

Target: £2M GMV in Year 1, scaling to £10M by Year 3 as the client base and négociant network mature.

Join Us at the Cellar Door

We are raising a £500K seed round to build the sourcing network, technology platform, and first 50 client relationships.

$450B Global Market

Fine wine represents a vast, underserved opportunity — Uni-Cellar targets the premium buyer who wants expertise, not just a shop.

Perfect Entry Timing

The best time to build a buying agent is when prices are correcting and trust in traditional channels is at a low.

Asset-Light & Scalable

No inventory, no warehouse — a fiduciary model that scales with client volume and réputation.